What ‘Let’s Fresh the Moment’ Really Means: HQD’s Brand Philosophy for Young Explorers

At HQD, we believe that every puff can open the door to an unforgettable instant—a fleeting moment where flavor, freshness, and joy meet. With our latest brand refresh, we proudly unveil our new slogan: LET’S FRESH THE MOMENT. This simple yet powerful sentence embodies HQD’s spirit of not just vaping but also of every moment of enjoyment, courage, and wisdom—encouraging everyone to explore the world with curiosity and confidence.

Why “Let’s Fresh the Moment”?

Since our founding, HQD has never stopped innovating products and growing alongside our customers and users. The new slogan reflects that same desire for exploration and discovery. To “fresh the moment” means to pause, breathe, enjoy the moment, and see things with new eyes. Each puff becomes a small act of renewal—bringing new taste sensations and refreshing your feelings.

Besides, when you hold an HQD vape, you’re not just vaping—you’re in clarity, calm, and curiosity. The smooth vapor and the crisp flavor awaken your awareness, also helping you find freshness in the ordinary.

The Philosophy Behind the Slogan

In this fast-paced world, it’s easy to drift past life’s beauty without noticing. “Let’s Fresh the Moment” calls us to do the opposite—to experience, think, share, and connect. It’s about finding balance between outward exploration and inward understanding.

HQD believes that every person should experience the world with open eyes and an open mind. Exploring the unknown—new flavors, new sensations, new cities, new friends—helps us grow, while reason and thought help us understand what we’ve found. Through this simple slogan, HQD hopes to remind people to feel the richness of the world by exploring the unknown, fight against aimlessness with thinking, and condense the beauty of the world into their hearts through wisdom.

A Journey That Never Stops

Over the past eleven years, HQD has grown into a global vape brand, now reaching users in more than 120 countries with over 20,000,000 partners and users. 

As we move forward, “Let’s Fresh the Moment” becomes our compass, guiding us toward a future filled with freshness—in ideas, in products, and in the way we connect with people. We’ll continue introducing new flavors, innovative designs, and optimal vaping experiences that elevate the joy of vaping.

Because at HQD, freshness is not just the taste—it’s a mindset. Let’s step forward together, breathe deep, and refresh the moment.